This was for an Advertising class that I had. It was a group project and each group had a different brief. The brief was taken out of D&AD (Design & Art Direction, a British educational charity which exists to promote excellence in design and advertising) and it was used in our class. Our group (Andrea, Keomarney, Me, Mo & Nour) got the brief for a free London newspaper company called the Metro. The brief was for us to create a poster that would show what the Metro was about. The slogan we came up with was "This is Me, This is Metro". Basically, Metro's brief wanted us to let people know that the Metro isn't just a newspaper but a personality or identity and it aims towards young urbanites from age 18-40. Taking the 'personality/identity' part in consideration we took a few pictures of young urbanites in different outfits and the reason why the head is cut off is because we want someone on the streets to walk by the poster and go "hey, that could me be". For Metro, it isn't just about being a newspaper.
Here's one of the posters that we made:
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